Keyword Search

May 14, 2015

Mobile Responsive – Why bother?

By Izumi Mitsui
Most agencies/web developers will incur additional costs to develop a mobile responsive website.
The responsive element will ensure your website will adjust itself to multiple screen sizes across all devices and introduce user-friendly features such as ‘touch friendly’ navigation.


Is it worth the extra cost? Especially if you’re the website admin that only needs to access your website from the office desktop, why would you bother?


Here are 2 compelling reasons:


  1. Numbers don’t lie.
    Ever since early 2014 the mobile figures have overtaken the desktop usage for website access globally.Mobile friendly itomic
    The trend isn’t slowing down anytime soon, the increased advancements in technology allows more people access to affordable smart-devices.
    While you may not have a need to access your website on your portable device, it’s not about you! Your website is for your users/customers first and foremost, so it’s only wise to make  sure its easily accessible for all.
  2. Mobilegeddon has hit and gone
    On April 21st, 2015 Google’s ‘Mobile Friendly Update’ was introduced. (deemed as ‘Mobilegeddon’ by some)
    This update was simple: Google will give favour over to websites that are responsive or have a mobile friendly page over those that don’t.

    Why? Because mobile friendly pages are easy to read, access and increase the chances of the user finding what they’re after swiftly (which is the whole goal of Google).


Take away (for the note takers):

In 2015, mobile responsiveness should be a mandatory term with web development.
If your website is non-responsive we encourage you to take action and stay ahead of the curve.
Unsure if your website is responsive? Take the mobile friendly test 
Additional help available here.