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All new Itomic websites are developed to W3C Web Standards. The W3C (World Wide Web Consortium) is the worldwide body that develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. Itomic was one of the first, and is one of the leading supporters of Web Standards in Australia, if not the World.
It takes vision, training, and discipline to design, develop and maintain websites that are standards compliant - which is why, regrettably, many web designers don't bother. So why does Itomic? Because only by adhering to standards can we be true to our mission to deliver the maximum business benefits to our clients - today and in years to come.
XHTML
coding is the evolution of traditional HTML website coding. What makes it better
for your website to be coded in the new standard of web design?
Have you ever been on a website where the page took too long to load (even now, on fast broadband connections!)? We know we sure have. XHTML code doesn't contain out-of-date 'tags' for writing HTML, tags which would previously increase a page size rapidly. Itomic websites appear in the web browser fast so that your customers don't leave after getting tired of waiting.
Search Engine Optimisation is a consideration of many web firms, but is generally an afterthought. Most web pages are later optimised, and from looking at our competitors websites, they're done so in a manner which often constitutes 'spamming' the search engine, and risking getting banned altogether. Itomic built websites rank highly in engines such as Google, because search engine optimisation for us is never an afterthought.
Our clean XHTML code doesn't contain useless markup which confuses the search engine. Instead, it allows them to easily read what matters most on your website - your content - because this is the most prominent element of our website code, not the redundant tags that are used to build it.
If your website isn't backed by our Content Management System (CMS), and you require us to personally update your website - XHTML code is a lot easier for us to read than bloated HTML code. This translates into faster, timely updates of your site, further decreasing the cost of maintenance to your business.
What do we mean by "Future Compatibility"? Usually you will find most web firms touting that the site's they build will work in web browsers of the past, rather than browsers of the future. The key difference is that people are constantly getting newer computers, newer browsers, and more Internet-capable devices; comparatively, use of older web-browsers is diminishing at an ever-increasing rate.
Itomic builds websites that will work the same now and in the future. Your site won't 'break' and display incorrectly when newer browsers are released, a phenomomen we here at Itomic are familiar with from our travels across the web.
Best of all - XHTML code allows us to be compatible with users of older web browsers as well! Users of these browsers will still be able to read all of your website content, the only difference being they may not see the fully styled website. Of course in this case, we inform the user that their browser is out-of-date and it is worthwhile to upgrade to receive the greater user experience. This means your website will reach the largest audience possible - everyone.
All Itomic websites are styled with the equivalent web standard - CSS, or Cascading Style Sheets. What are the benefits to you of using CSS on your website?
Do you feel the text is too small on your website? Or it's too light/dark? We can make these changes site-wide, across an infinite number of pages, in minutes. This is obviously a huge cost and time saver when it comes to website maintenance.
If you try printing Itomic.com - you will quickly notice that the printed result is quite different from the look of our website. Why do we do this? Well our website is designed to be easy to use. A printed document however is designed to be easy to read! We remove all the features of our site that are extraneous to the needs of a printed document. This is in stark contrast to many websites which, when printed, print only half the website design and with too many colours wasting a users ink.
Lots of webpages we see are graphically very poor, with little to no attention paid to typography. Using CSS, Itomic websites jump to the next level of design by staying consistent with the look and feel we have developed. This consistent quality helps make an Itomic website easy to use, because there are never any jarring changes to the design that disorientate the user, causing them to leave your website.
›› Click here to see some of our beautiful CSS website's in our Case Studies section.
You may have noticed 2 graphics in the bottom right corner of our website. These graphics are links to check each page on Itomic.com for valid XHTML and CSS. By clicking these links you will be taken to the W3C Validator page which will proove the efficiency and clean nature of our website code. Try running your website through the validator! Chances are, your web developer hasn't paid much attention to Web Standards.
Web Standards for Business
