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SEO

SEO is the abbreviation for “Search Engine Optimisation”. It is a blanket term for all activities that contribute towards helping your website to appear higher up in search engine listings than they would do otherwise when a search is made on a relevant keyword or phrase. The major search engines such as Google and Bing are frequently fine-tuning the algorithms that decide how different websites or pages will rank, therefore ongoing attention is required to keep your site optimised. There are estimated to be in the region of 200 factors, each with various weighting, that determine how a page will rank.