Kids Under Cover's website was starting to show its age. Over the years, many staff had worked on updating the site, resulting in a lack of structure, with many defunct and duplicate pages that presented poorly. A new site was needed to refactor all of their content, update the visuals to modern brand standards, and make it easy for people to donate.
We started by developing a new sitemap that would present all relevant content in a clear and concise manner. By adhering to brand guidelines, we then created a fresh visual look that was inviting and easy to navigate. We enhanced the admin ability so that Kids Under Cover staff could easily create unique pages without difficulty.
The new website has invigorated Kids Under Cover's online presence. Their new site is completely aligned with their overall brand and is much easier to update going forward. Visitors can easily find the information they're after and donate to the cause.
