Search Engine Optimisation (SEO) is a process focussed on raising a website’s ranking in the search engine results (e.g. Google).
These results are known as organic listings and are normally displayed below the ads & local business map listings.
There are 3 main factors that affect a website’s ranking:
Website structure
(sitemap, titles, headings, meta information, tags and search engine friendly menus etc)
We ensure all the parts that make up the structure of a website are configured in order to maximise index-ability. This begins with an audit of the current sitemap, and identification of the most relevant keywords.
Website content
(pages / articles / news)
A site needs at least 15 – 20 pages/posts of good quality content to give the best chance of ranking well. Quality content is made up of relevant, well written keyword rich text, images, and media. Blogs/articles that are updated add further value by contributing fresh content to the site.
Inbound links
(from 3rd party sources)
Links from 3rd party sources that point to a website strengthen website trust and improve rank.
We help engage paid strategies on your behalf to make sure quality links are being collected.
Contact us today to talk about SEO and your business.