From 12 March 2014, new privacy laws come into effect in Australia. Organisations that are active in direct marketing and related need to take special note, but in fact the new legislation applies to *any* Australian business that holds personally identifiable information. Which is pretty much all of us!
Here are some resources to get you started, if you’ve not started already:
Sky News Business Interviews ADMA CEO on Privacy Changes – 5m30s Youtube video.
Five essentials for Australia’s new privacy laws – from Technology Spectator
Privacy fact sheet 17: Australian Privacy Principles – direct from the Office of the Australian Information Commissioner (OAIC)
Association for Data-driven Marketing & Advertising – their home page with lots of relevant links, resources, articles, etc.
Itomic will certainly be reviewing our compliance with the new Australian Privacy Principles (APPs) and updating our policies and procedures accordingly.