November 14, 2012

Why do websites break all by themselves?

One of the most frustrating aspects of owning a website is that sometimes they “break”. One day something was working just fine, the next day not. So for example, one day your ‘Contact Us’ form is successfully sending emails to your sales team, and the next day it’s not. Or yesterday customers could successfully complete… Read more

Ross Ross Gerring

February 18, 2011

SEO predictions for 2011

What a year 2010 was for SEO and the internet. In 2010 we saw the introduction of Google Instant. We saw the release of the iPad and saw it sell 15 million units in its first calendar year, putting mobile Internet in the hands of an increasingly large user base (and the obvious implications for… Read more

Ross Ross Gerring

January 25, 2011

Meet and Greet with Dries Buytaert

Itomic together with Previous Next sponsored an informal meet and greet with the creator of Drupal, Dries Buytaert on Monday night. For those who missed Drupal Down Under, or those who just can’t get enough; this was a chance to meet Dries in a more intimate setting. Itomic’s Nick Santamaria was one of nearly 40… Read more

Ross Ross Gerring

January 6, 2011

Bing using click through rate. Will Google be next?

In October last year at SMX East, a representative of the search engine Bing confirmed that they are actively using click through rate (CTR) to aid their organic ranking of websites. A quick definition of click through rate would be that it is a measure of how many clicks a site has received divided by… Read more

Ross Ross Gerring

September 28, 2010

What is and why do you need an Online Marketing Strategic Plan?

What is Online Marketing? Online marketing is the marketing of products or services using the Internet. Online marketing is conducted through such services as SEO (search engine optimisation), SEM (search engine marketing), Social Media optimisation, PPC (pay per click) and banner advertisements, to name but a few options. Traditional Marketing can be viewed as: Brand… Read more

Ross Ross Gerring