Digital marketing

SEO, Google Ads and AI search optimisation

Digital marketing means different things to different people. For us it means getting the right people to your website, whether they search on Google or ask an AI assistant, and turning more of them into enquiries. We keep it simple, measurable and transparent.

Results you can measure

Clear reporting and honest insight

Every campaign starts with clear goals and proper tracking, so you know exactly where your leads come from and what your budget is returning.

Every service includes monthly reporting on what we’ve done and what it’s achieved, in leads, enquiries and sales. We also meet regularly by video call to talk through results and next steps.

There are no lock-in contracts. SEO takes time to build, so we recommend giving campaigns at least six months to show their full value.

Need leads quickly? Our Google Ads management service can start generating enquiries from day one.

What we offer

Digital marketing services

We focus on SEO, Google Ads and AI search optimisation, backed by landing pages and conversion work, all delivered by the same team that builds and hosts websites, so technical fixes actually get made rather than sitting in a report. We can also run paid campaigns on Facebook, Instagram, LinkedIn and other social platforms, and set up email marketing automation, where they suit your goals.

Search engine optimisation

Technical SEO

We make sure search engines can crawl, understand and index your site, fixing speed, structure, mobile and indexing issues directly, because we’re developers too.

Content

We identify what your audience is searching for and help you create useful, well-structured pages that answer those questions.

Local SEO

For organisations serving Perth, Melbourne or other cities, we optimise your Google Business Profile and local signals so you show up in “near me” and map results.

Links and authority

We help you earn links from relevant, reputable sources: partners, industry bodies and quality content. There are no paid link schemes, which risk Google penalties.

Google Ads (SEM)

Google Ads puts your business at the top of search results for the phrases your customers use, and it can start generating leads from day one. It’s a great complement to SEO while organic rankings build.

We set up and manage your campaigns: choosing keywords, writing ads, setting budgets and bids, and tracking conversions, so you can see exactly what your spend is returning. You pay only when someone clicks, and we continually refine campaigns to lower your cost per lead. See how we run Google Ads campaigns.

AI search optimisation

Search is changing. Google now shows AI-generated summaries (AI Overviews) at the top of many results, and more people are asking AI assistants directly: ChatGPT, Claude, Google Gemini, Microsoft Copilot, Perplexity, and Meta AI and Muse. These tools summarise answers and recommend businesses, often without anyone clicking through to a website.

We help make sure your organisation is found, understood and cited. That means clear, well-structured content that answers real questions, structured data that machines can read, and consistent information about your business across the web. You may also see this called GEO (generative engine optimisation), AEO (answer engine optimisation) or LLMO.

Landing pages & conversion optimisation

Traffic only matters if it converts. For paid campaigns, we build focused landing pages that remove distractions and lead visitors to one clear action. For existing websites, we find the points where visitors drop off and fix them. That often lifts enquiries without spending another dollar on advertising.

Why Itomic

Developers and marketers on the same team

Because we build, host and market websites, we see the whole picture. Strategy, content, technical fixes and campaigns are all handled by one team, with no finger-pointing between agencies.

FAQs

Digital marketing questions

More FAQs

How long does SEO take to work?

SEO builds over time. Most sites start to see movement within a few months, but it typically takes six months or more to see the full value, which is why we recommend committing to at least six months. Google Ads can deliver traffic from day one while organic rankings build.

Do you lock me into a marketing contract?

No. There are no lock-in contracts. We recommend giving campaigns at least six months to show results, but you’re free to stop at any time.

What is AI search optimisation?

It’s the practice of making your organisation easy for AI tools like ChatGPT, Claude, Google Gemini and Google’s AI Overviews to find, understand and recommend. It builds on good SEO: clear content that answers real questions, structured data, and consistent information about your business across the web.

Should I invest in SEO or Google Ads?

Often both. Google Ads delivers leads quickly and shows you which keywords convert, while SEO builds long-term visibility that doesn’t stop when the ad budget does. We’ll recommend the right mix for your goals and budget.
See our Google Ads management service.

How will I know my marketing is working?

You’ll get a monthly report on what we’ve done and what it’s achieved in leads, enquiries and sales, and we meet regularly by video call to talk through results and next steps.

Can you do SEO for a website you didn’t build?

Yes. We can audit and improve any website. If it runs on WordPress or Drupal, we can make technical fixes directly. For other platforms, we’ll work alongside whoever manages it.