Search engine marketing – Google Ads

Search engine marketing in Perth and Melbourne

Google Ads campaigns that put your business in front of people searching for what you offer, from day one.

Google Ads

Search engine marketing that delivers results

Search engine marketing (SEM) uses paid advertising to bring visitors to your website. It’s the fastest way to appear at the top of Google for the searches that matter to your business, and a great complement to organic SEO.

With Google Ads you only pay when someone clicks your ad. The cost of each click depends on how many others are bidding on the same searches, so a well-structured campaign with tightly matched keywords, ads and landing pages makes your budget go much further. As a Perth and Melbourne SEM agency that also builds websites, we can improve the landing pages your ads send people to, not just the ads. Talk to us about Google Ads.

Why Itomic

Google Ads management with no lock-in

Transparent, measurable campaigns run by a team that understands your website too.

Campaign strategy

Keyword research and campaign structure built around your goals.

Compelling ads

Ad copy and assets written to earn the click.

Landing pages

Pages designed and built to turn clicks into enquiries.

Clear reporting

Plain-English reports on spend, clicks and conversions.

Ongoing optimisation

Bids, keywords and ads refined every month.

No lock-in contracts

We recommend at least six months, but you are never locked in.

How it works

How we run your Google Ads campaigns

A clear process from set-up to results.

1. Research

We research the searches your customers use, what competitors are bidding on and what each click is likely to cost.

2. Set up

We build your Google Ads account and campaigns, write your ads and set up conversion tracking so every enquiry is measured.

3. Landing pages

We make sure the pages your ads point to are fast, relevant and built to convert, improving them where needed.

4. Optimise

Each month we refine keywords, bids and ads based on real results, so your cost per enquiry keeps improving.

5. Report

You get clear reports on spend, clicks and conversions, and a team you can talk to. See our wider digital marketing services.

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FAQs

Digital marketing questions

More FAQs

How long does SEO take to work?

SEO builds over time. Most sites start to see movement within a few months, but it typically takes six months or more to see the full value, which is why we recommend committing to at least six months. Google Ads can deliver traffic from day one while organic rankings build.

Do you lock me into a marketing contract?

No. There are no lock-in contracts. We recommend giving campaigns at least six months to show results, but you’re free to stop at any time.

What is AI search optimisation?

It’s the practice of making your organisation easy for AI tools like ChatGPT, Claude, Google Gemini and Google’s AI Overviews to find, understand and recommend. It builds on good SEO: clear content that answers real questions, structured data, and consistent information about your business across the web.

Should I invest in SEO or Google Ads?

Often both. Google Ads delivers leads quickly and shows you which keywords convert, while SEO builds long-term visibility that doesn’t stop when the ad budget does. We’ll recommend the right mix for your goals and budget.
See our Google Ads management service.

How will I know my marketing is working?

You’ll get a monthly report on what we’ve done and what it’s achieved in leads, enquiries and sales, and we meet regularly by video call to talk through results and next steps.

Can you do SEO for a website you didn’t build?

Yes. We can audit and improve any website. If it runs on WordPress or Drupal, we can make technical fixes directly. For other platforms, we’ll work alongside whoever manages it.