The existing CMS lacked the agility and usability required by Spirit of Tasmania’s marketing and digital teams. Content creation was bottlenecked by technical limitations, while the site architecture struggled under growing traffic volumes and mobile demand. A new solution needed to support rich user journeys, integrate with the existing Internet Booking Platform (IBP), and offer scalable, low-maintenance infrastructure suitable for peak travel periods.
We delivered a custom WordPress solution built to enterprise standards - leveraging intuitive visual editing tools, robust SEO features, and modular widgets to support diverse content types. The CMS was tailored to meet the distinct roles within the marketing team, and integrates with Salesforce, Marketing Cloud, Azure AD, and analytics tools. All pages and templates were built with responsive design, accessibility, and performance best practices front of mind, and optimised for core web vitals.
The new website gives Spirit of Tasmania’s internal team complete editorial control without developer dependency. The modular design system accelerates content production while maintaining brand consistency, and deep integrations with IBP and marketing platforms enable targeted, data-driven campaigns. Page speed and SEO scores improved significantly, and the scalable hosting environment - complete with CDN and enterprise security - ensures reliability during peak demand
