The WWWow Factor – “The Book Depository”

Our WWWow Factor for this month is the www.thebookdepository.co.uk, purely for its business genius. The Book Depository is the company that has “out Amazoned” Amazon. Rather than trying to be all things to all people, The Book Depository has remained focused on its key product – books – and promotes a customer-centric philosophy that offers free shipping worldwide, and very low prices. As much as we prefer to support local Australian businesses, this site makes it hard to! We can order a book from the UK and have it delivered to our door for less than we can buy it in an Australian retail store. Amazing. Take a look….