It’s no secret, to keep a flourishing garden, regular attention and nourishment is required on a consistent basis.
If you leave the garden alone for a long time it quickly starts to dry and the colours fade.
The same mindset should be applied when looking at SEO, here are some key reasons why.
SEO should be ongoing because:
SEO Algorithms change
Major search engines are continually updating their algorithms to deliver relevant and helpful content to the end users. Just in 2014 there was over 12 major algorithm changes with Google alone!
End-users are always changing
As search engines evolve it alters the behaviour of your target audience online. Catering for this with optimisation efforts are crucial to keep up with the rhythm of change.
Competition is always moving
If you stay stagnant, it’s likely you are falling behind the pack. There are only certain amount of keywords and search engines that are available for the end-users.
e.g. If you currently rank 3rd for a specific keyword, you need to ensure ongoing SEO work is performed to make sure other optimised pages don’t outrank you.
THE TAKEAWAY; The more time you sow into your campaign the greater your momentum to achieve maximum impact on the search results.
If you’d like to know more or discuss in detail please contact us at anytime.