Digital Marketing Questionnaire

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Your Name*

Organisation Name

Your Email*

1. Business and Website Overview

Can you describe your business, products, and services?*

What are your main goals for digital marketing/SEO (eg. increase traffic, improve conversions, brand awareness)?*

Who are your main competitors, both online and offline?*

Who is your target audience or ideal customer?*

Are there specific geographic locations you are targeting?*

What are the main pain points or needs of your target audience?*

Do you currently have a website? If yes, what is the URL?*

What content management system (CMS) does your website use?

Which website tracking tools (eg Google Analytics) are you currently using?

Describe any digital marketing efforts you've undertaken in the past (eg. SEO, Pay-per-click, other).*

Have you ever worked with a digital marketing/SEO agency or consultant before? If so, who?

Have you faced any Google penalties or significant drops in traffic? Please describe.

What keywords or phrases do you believe your potential customers use to find your products/services?*

Do you have an existing content strategy or blog? Please describe

Are you willing to create new content or modify existing content based on SEO recommendations? Please describe past efforts

Are you active on social media? Which platforms?

What marketing channels are you currently using (eg. SEO, email marketing, PPC, offline advertising)?

How do you integrate your online and offline marketing efforts?

What is your budget for digital marketing/SEO services?

Do you have an in-house team to support SEO initiatives (e.g., content creation, web development)? Please describe.

Are you open to recommendations that may require additional budget or resources (like new website features)? Please describe.

How do you currently measure marketing success?

What are your key performance indicators (KPIs) for SEO?

How often would you like to receive reports and updates on SEO progress?

What are your short-term and long-term expectations from SEO?

What is your preferred mode of communication (e.g., email, phone, face-to-face meetings)?

Are you aware of any technical issues with your website (e.g., slow loading, mobile-unfriendliness)? Please describe.

Do you have access to your website’s backend and hosting environment? Please provide details.

Are you open to making technical changes to your website if recommended for SEO improvement?