Facebook Pixel | A Quick Overview

October 29, 2018

Facebook has become a business power tool for many SMEs over the last several years. It now allows the easy creation of ads with only a few clicks making it a very popular option for many. When talking Facebook ads it should be paired with discussions of Facebook Pixels.

What is a Facebook pixel?

A Facebook pixel is a free tracking code that you embed on your website. It is similar to Google Analytics but has limited applications in comparison. The difference being it’s used solely to track your Facebook ads.

What does it do?

Track Facebook ads

The pixel code allows you to track all of the Facebook ads created. This is done via generating a Javascript code in the Facebook events manager. When a user clicks on an advert it runs the embedded code.

Collect user data

The executed code in the above step allows to collect important user data which will help reach intelligent decisions on the direction of different campaigns. The collected information is available via the Google analytics dashboard.

Monitor engagement of different demographics

The collected analytics from the audience allows to set up targeted campaigns and tweak any existing entries that are not performing well. For example, let’s say the ad is promoting weight loss products. The initial target may be for women between the ages of 20 and 30. However, the captured analytics may show 80% of the conversions come from women over 40. This important demographics information gathered will help target the correct audience.

Facebook Pixel is about increasing ROI

As the popular saying goes, “you can’t manage/improve what you don’t measure”, setting up a Facebook pixel code is vital to ensure the investment is being put to good use and yielding the desired results, ultimately contributing to increased ROI. Chubbies used the Facebook pixel in their remarketing to boost its ROI 35.5 times.

Contact the team at Itomic at to discuss the Facebook Pixel for your business today.

Izumi Izumi Mitsui