Did you know that something as innocent as forgetting to include a functioning “Unsubscribe” option on your e-newsletters could land you in very hot water under the Australian Spam Act of 2003?
When times are tough and competition is fierce, you might be tempted (or encouraged) to send your message our far and wide in the hope of attracting new customers. Yes you can, but you still need to be on the right side of the law.
So head on over to our articles section for our latest report on “How not to be a spammer” and get educated. Oh, and don’t forget to (at least) scroll right to the bottom of the article to go back to where it all began!