September 28, 2010

What is and why do you need an Online Marketing Strategic Plan?

What is Online Marketing? Online marketing is the marketing of products or services using the Internet. Online marketing is conducted through such services as SEO (search engine optimisation), SEM (search engine marketing), Social Media optimisation, PPC (pay per click) and banner advertisements, to name but a few options. Traditional Marketing can be viewed as: Brand…

Ross Ross Gerring

September 14, 2010

Lessons in tendering – honesty and quality win the day

As an experienced web company that’s been around for a few years (10, at time of writing) we often get invited to tender for some good-sized projects. But in responding, how do we communicate the quality of our work in a ‘testable’ way, and how do we tackle the potentially delicate issue of some aspects…

Ross Ross Gerring

September 3, 2010

HTML5 is coming! Be amazed by The Wilderness Downtown

Ok, we agree, only Internet geeks have the potential to get excited by this news title. Which is why we at Itomic are excited! This from Wikipedia about HTML5: HTML5 is currently under development as the next major revision of the HTML standard. Like its immediate predecessors, HTML 4.01 and XHTML 1.1, HTML5 is a…

Ross Ross Gerring

August 24, 2010

How not to be a spammer. Get acquainted with the Aussie Spam Act of 2003

What have Optus, Virgin and CommSec all got in common? They’ve all been busted under the Australian Spam Act of 2003. Here is a summary of their misdemeanours. Click on the company names to go to press releases with the full stories. Optus – $110,000 fine for inaccurate sender information. Virgin – $22,000 fine for…

Ross Ross Gerring

August 24, 2010

Don’t be an accidental spammer

Did you know that something as innocent as forgetting to include a functioning “Unsubscribe” option on your e-newsletters could land you in very hot water under the Australian Spam Act of 2003? When times are tough and competition is fierce, you might be tempted (or encouraged) to send your message our far and wide in…

Ross Ross Gerring

August 24, 2010

Time to get a better broadband deal without changing your ISP

The ISP Wars are heating up! Data-hungry customers and healthy competition between major Aussie ISPs such as iiNet, TPG and Primus are causing all ISPs to offer more generous download limits, often at the same or less cost than you were paying before. Word of warning – don’t assume they automatically adjust your plan for you,…

Ross Ross Gerring

August 16, 2010

Congratulations to Adam on #3

Itomic would like to take this opportunity to congratulate our newest and shiniest Itomic Team Member Adam Butterworth, his wife and 2 girls, on the arrival of a gorgeous baby daughter, Isla!  Mother and baby are doing just fine.   Adam denies the charge that his 3 girls are to counter-balance for Ross (the MD) having…

Ross Ross Gerring

August 10, 2010

Itomic proudly welcomes BCH Engineering to the family

Recently Itomic launched a website for BCH Engineering.  BCH Engineering Consultants Pty Ltd is a Professional Engineering Consultancy operating from Karratha in the Pilbara, Perth and Busselton in the Southwest region of Western Australia. For further information head on over to their beautifully designed website athttp://www.bchengineering.com.au

Ross Ross Gerring

August 10, 2010

Liam is now PRINCE2 certified

As part of Itomic’s commitment to provide staff with ongoing and relevant training, Liam Hargreaves, Itomic’s National Production Manager has recently achieved PRINCE2 certification. PRINCE2 is an international standard adopted by many organisations for projects large and small. At Itomic we understand that many clients have adopted the PRINCE2 methodology to provide a consistent approach to their project…

Ross Ross Gerring

August 4, 2010

Building an Online Social Network

A well designed and executed website is an essential piece of the puzzle for any business no doubt, but it is just that, a piece. What you need is to turn these potential clients into actual clients and then convert clients into advocates for your business. It doesn’t matter if your business has 2000 Facebook…

Ross Ross Gerring

July 28, 2010

The Tree website relaunch and cinema release

Itomic are currently working on the relaunch of the website for The Tree, to coincide with its upcoming Australian cinema release date of the 30th September. The Tree is a French/Australian Feature Film starring Charlotte Gainsbourg and Marton Csokas and directed by French writer/director Julie Bertuccelli. The producers are Sue Taylor from Taylor Media and Yael Fogiel from Les…

Ross Ross Gerring

July 26, 2010

Itomic supports Constable Care

As a member of the Stirling Business Association Itomic has made a donation to the SBA’s recent appeal for businesses to financially contribute to the Constable Care 2010-2011 education programme which has previously been supported by the City of Stirling. Constable Care is a non-profit organisation striving to make the community a safer place for all kids, identifying issues affecting children…

Ross Ross Gerring

June 26, 2010

St John Volunteers recognised

Itomic has donated an IPOD nano as one of the many a prizes to be awarded at this years St John’s Ambulance Country Volunteer Conference which is held over 2 days in August and is attended by over 600 volunteers from across the state. The conference addresses latest technical and medical issues and culminates in an award ceremony which recognises and…

Ross Ross Gerring

June 21, 2010

Ross presents Choosing the Right Website Designer

Just like the best businesses, the best websites are constant “works in progress”. With so many web designers out there – large and small, new and established, cheap and expensive, local or remote – choosing the best website designer (individual or company) to partner with has never been more challenging – or important. Ross Gerring, MD…

Ross Ross Gerring

June 15, 2010

Top 10 tips on how to build a really really cheap website hosting service

Just as the cost of designing, developing and marketing a website can vary dramatically, so too can the cost of hosting it. But how do we account for the price differences in website hosting? After all, isn’t website hosting just a question of uploading the code to a computer into a folder or directory along…

Ross Ross Gerring

June 14, 2010

Follow Australia and the World at the 2010 World Cup on Twitter

This World Cup, the 2010 World Cup, will be the first to be played ASM (after social media). The last time a world cup rolled around Twitter had only existed for 3 months and was far from the 15 Billion Tweets of today. Now with Twitter, instead of having to search for news of your favourite team (GO…

Ross Ross Gerring

May 28, 2010

When the iPad met itomic

It was seemingly a normal morning like any other, except something was very different and things would never be the same again. It seemed as if there was a revolution afoot. Yes it was iPad launch day and I just happened upon a JB Hifi with stock. Apple has done a fantastic job with their marketing here in Australia….

Ross Ross Gerring

May 19, 2010

SEO and the Keyword Tag Fallacy

You’ve spent thousands, maybe tens of thousands of dollars on a new website. It looks great, functions like a charm and does everything you could have ever hoped, including making your morning coffee. There’s only one problem, no-one knows about it! Seeing a failing, you get in contact with a reputable SEO firm that optimises…

Ross Ross Gerring

May 18, 2010

The teams behind the team at Itomic

Do you think that Itomic support starts and ends with the staff in our Perth & Melbourne offices? Think again! There are teams behind the team, which helps us sleep better at night and delivers our valued customers superior service. Getting these teams into position and working efficiently has been part of the evolution of…

Ross Ross Gerring

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