Your website is one of the most powerful tools that your business has to draw and retain customers. Not only should your website have a great design that is user-friendly and easy to read, but you need to stay on top of the latest trends to stay on top of your competition.
As old trends fade and are replaced with new ones, you need to stay current. Users should be able to move from one task to another without any effort. Take a look at the following trends in web development in Perth that will draw people to your website in 2019.
Voice Search and Interaction
As artificial learning advances, voice search is increasing in popularity. When users ask Google Assistant to find something online, a snippet appears. If you optimise your website for voice search, you will be ahead of the game. More and more people have a voice assisted speaker in their home, and they are considered easy to use and convenient.
You can add voice capable interfaces such as voice search and voice commerce so you are positioned to take advantage of this trend.
Augmented Reality (AR)
Augmented reality is growing as a trend. Ecommerce websites are designing virtual stores where customers can select and try on clothing. Customers want to have a unique experience when they visit a website, and being able to mix and match items makes this experience come to life. The more you can find a way to integrate augmented reality into your web design, the more new customers you will attract.
Responsive Web Design for Mobile Devices
As more and more Internet users are using mobile devices only, businesses need to update their web design for mobile responsiveness. Older sites may not even work on a mobile device, and those that are unresponsive are outdated.
To keep up with this trend, Google is now making mobile-first indexing their default for all new web domains. For this reason, you need to update your site or you will fall behind your competition. You need to eliminate any pages that can slow the mobile experience.
Chatbots
Customers prefer to obtain extra information from chatbots. Chatbots can provide instant answers, collect feedback, and remember user preferences, and this is a huge benefit to your business. Your customers will love the personal touch and will thus feel important to your business, and you will be able to gather information to provide them with better experiences going forward.
Process Spectrum
A process spectrum lets a customer know how many steps they need to complete before they finish a task. For example, once a customer puts an item in their shopping cart, they will need to input shipping information, billing information, a payment method, and shipping preferences. However many steps your website requires to complete this task, customers are always happy when they know those steps ahead of time.
Including this feature in your website design helps to prevent customers from abandoning their shopping cart, and it leads to more sales as a result.
Animation
Video is always a benefit to web design, but it slows down load times. Customers prefer faster load times, and they will often leave your site before a video loads. The trend this year is to replace video with animation. You can customise your animations to grab your customers’ attention and accomplish your goals.
A Clean and Polished Look
This year, web designers are using a white interface for a clean and polished look. The white frame makes the other colours more visible, and the look is sleek and crisp. You might consider this trend because older designs will stand out against it. This new look makes it easy to see everything that is on the page.
Asymmetrical Layouts
The new trend this year is to use an asymmetrical layout to grab the attention of your visitors. There is a balanced approach to this type of design, and professionals know how to do it exactly the right way. This approach creates interest and draws your users’ eyes to what you want them to see. It is very trendy this year.
Final Words
There are a number of new trends in Web development this year, and you should take a look at them. Some are functional and are the beginning of a new way of doing business, and others are trendy and fun. You should consider adding augmented reality and voice-activated interface to your website, as these trends are here to stay. You will get ahead of the competition by implementing these changes sooner rather than later.
If you want to keep people coming to your website, you need to update it and make use of the latest technology. Users are known to be particular, and as they grow accustomed to certain features, they will expect them. If you do not stay on top of the trends, your website will become outdated.